What They Needed
Jim Coates and Astrid Grawehr, owners of Kryotek Arctic Innovation Inc., needed a professional website design to help generate leads and customers for their new PlacerPro business.
After an initial discovery meeting it was clear that PlacerPro would benefit from our conversion copywriting services. We worked closely with Jim and Astrid to help them clearly define their value proposition and positioning statement.
What makes their mining investment options unique is that they rigorously pre-qualify all their mining properties using a registered professional placer geologist and a six step process for reducing investment risk.
Since investing in mining properties is risky we felt it was extremely important to clearly differentiate PlacerPro from its competitors by focusing on their process for reducing risk.
We accomplished this by using a compelling photograph of a gold nugget at the top of their homepage with their value proposition and a highly visible call-to-action button overlaid on the photograph. We made sure the value proposition and call-to-action button were the most dominant design elements that first time visitors would see when they land on the PlacerPro homepage.
The result is a highly engaging homepage that addresses mining investors primary pain point - reducing the risk of investing in mining properties.
Conversion Tactics We Implemented
Below are the key conversion rate optimization techniques that were implemented on the PlacerPro website to generate leads and customers:
- professional website design to create trust and confidence in the products and services offered by PlacerPro
- clear, prominent value proposition on homepage identifying primary pain point, a solution and call-to-action button that links to investment options
- global call-to-action (email address and telephone number) located in the top right hand corner of every web page
- unique selling proposition to differentiate PlacerPro from it's competitors.
- team section to showcase expertise and combined years of mining experience to create trust and confidence in PlacerPro's services.
Services We Provided
- logo design
- responsive web design
- conversion tactics
- information architecture
- low resolution prototype
- high resolution prototype
- sourcing photographs
- persuasive copywriting
- editing and content writing