What They Needed
Dave Weir, the owner and head guide of Ice Blink Expeditions, approached us to design a professional website to help generate leads and customers for his business.
During our discovery phase we decided that Dave, who has been guiding in the Canadian Arctic since 1999, should be a key marketing element on the homepage. Visitors should associate Ice Blink Expeditions with Dave Weir which makes a trip guided by him such a safe and unique experience.
It was also important that we initially showcase the landscape of the Canadian Arctic to help engage visitors when they first land on the Ice Blink Expeditions homepage.
We accomplished this by using a full width landscape photograph at the top of the home page with a value proposition and highly visible call-to-action button over laid on the photograph. We wanted to make sure the photograph, value proposition and call-to-action button were the most dominant design element that first time visitors would see when they landed on the Ice Blink Expeditions homepage.
We used a large, engaging photograph of Dave for the next section to help draw visitors attention. We worked closely with Dave on the copywriting as his guiding experience and passion for the Canadian Arctic is what sets him apart from his competition.
To help visitors know "what is on offer" we included an Upcoming Arctic Trips section that linked to a web page describing in detail the trips Dave is planning for the near future.
Social proof is a powerful marketing tactic. If others confirm your worth, in their words, you’ll have a much better chance of convincing prospective clients to hire you. We included two testimonials immediately following the Upcoming Arctic Trips section with a link to more testimonials to further validate the quality of Dave's trips.
Conversion Tactics We Implemented
Below are the key conversion rate optimization techniques that were implemented on the Iceblink Expeditions website to generate leads and customers:
- professional website design to create trust and confidence in the services offered by Iceblink Expeditions
- compelling photograph on homepage to get visitors attention
- clear, prominent value proposition and call-to-action button on homepage
- global call-to-action located in the top right hand corner of every web page
- use of testimonials for social proof
Services We Provided
- logo design
- web design
- conversion tactics
- information architecture
- low resolution prototype
- high resolution prototype
- persuasive copywriting
- editing and content writing