What They Needed
Bonaventure Capital needed their website redesigned to help project a more professional image of their investment business so it would generate more leads and clients.
To market their growing investment business they needed a website that put their key investment properties "front and center" when first time visitors landed on their homepage.
One of the most powerful customer conversion tactics is social proof. By prominently displaying their key investment companies at the top of their homepage using compelling photographs, each over laid with a message from a CEO, gives Bonaventure Capital instant credibility.
Our overall goal was to design a logo and website that immediately projected the following characteristics and attributes:
To accomplish this we kept the logo and website design simple, conservative and uncluttered.
In order to make the homepage more engaging we used a timed slideshow that rotates through seven photographs that represent their key portfolio companies. We also added a manual scroller towards the bottom of the page that allows visitors to click through and view the logos of their key investment companies.
This resulted in a highly engaging homepage that immediately instills trust and confidence in the services offered by Bonaventure Capital.
Conversion Tactics We Implemented
Below are the key conversion rate optimization techniques that were implemented on the redesigned Bonaventure Capital website to help generate leads and customers:
- professional website design to create trust and confidence in their services
- use of image slider on homepage with compelling photographs to get visitors attention
- social proof by displaying logos of clients on homepage
- team web page to showcase expertise and experience.
Services We Provided
- logo design
- web design
- conversion tactics
- information architecture
- low resolution prototype
- high resolution prototype